Twenty-five exciting years working internationally, creating award-winning advertising, social campaigns, writing and directing TV commercials, documentaries, corporate films, digital content, animations, photography, books, and setting up and running companies in London and Abu Dhabi, winning new business, building brands, helping change laws and lives, whilst working with and learning from the best. Working for some of London’s most respected advertising agencies. Writing and art directing press, poster, radio, TV and digital campaigns for NHS, ICA, Central Office of Information (COI), Virgin, IBM, Rowntree, Mars, P&G, Unilever, Rover, Fiat and Mayor of London, Canon and Royal Philips Electronics. He produced the award-winning nursing recruitment campaign that became the COI’s most effective direct response campaign recording over 90,000 responses in six weeks. His work has won awards at the D&AD, British Television Awards, The New York Festival and Irish Advertising Awards.